Ukususela ekuphuhlisweni kwayo ngo-1970, ISephora Ikhulile ukuba ibe yimpumelelo enkulu yeevenkile zokuthambisa. Inkampani ineendawo zokuthenga kumazwe kuwo wonke umhlaba, kwaye namhlanje, igama leSephora liyafana nobuhle, isitayile, ulonwabo kunye nobuhle. Le venkile iyaqhubeka ikhula kwaye ayibonisi zimpawu zokucotha, yenza abathandi bezithambiso kuyo yonke indawo bonwabe.
Imbali eSephora eGciniweyo
Inxalenye yempumelelo kaSephora kungenxa yenkampani yokuziqhelanisa nokukhula ngokuhamba kwexesha. Ukusuka kulwandiso lwehlabathi ukwenza ubukho bewebhu obomeleleyo, inkampani yenze iinguqu ezininzi kule minyaka idlulileyo.
Amanqaku afanelekileyo- Ukubonakala kukaTaylor Swift kujongeka
- Imifanekiso yokwahluka kwamehlo okutshaya
- Iifoto zeMveliso yeMac yeMveliso
Ngaphambi kweSephora: Ivenkile 8 - 1969
Ngokwe- Imbali yenkampani , yintoni ngoku eyiSephora eqale njengeperfyumu encinci eLimoges, eFrance, ebizwa ngokuba yiVenkile 8. UDominique Mandonnaud wayefuna ukubonelela ngendawo yabathengi ukuzama iimveliso ngaphambi kokuba bathenge, into eyayiphantse ingaviwa ngelo xesha. Iimveliso zahlanganiswa ngamaqela ngohlobo, hayi uphawu. Ngo-1979, iivenkile ezili-12 zazisele zivuliwe.
I-Sephora iqala ngo-1970
Ivenkile yeSephora eParis
Ikhonkco le-Boots PLC yase-UK, eyaba ziivenkile ezingama-38 zakwaSephora iMandonnaud yayiza kuthenga kamva, yaqala eParis . Eli qela leevenkile lisebenzisana neqela levenkile yesebe, iNouvelles Galeries. Ngelishwa, ezi venkile zazingenanzuzo kakhulu.
Ivenkile ye-8 kunye ne-Sephora Hlanganisa-ngo-1993
I-Mandonnaud ithenge ikhonkco leSephora ngo-1993, ngokwembali yenkampani. Oku kuthetha ukudibanisa iivenkile ezingama-38 zeSephora neevenkile zakhe ezili-12 kwiivenkile ezisi-8.
I-Brand yeSephora yaqaliswa-ngo-1995
Ngo-1995, imbali yenkampani yaseSephora yaxela ukuba yaphehlelela igama lophawu. Uphawu lweSephora lubandakanya ibhafu kunye nemveliso yomzimba.
Ukuya kwihlabathi liphela -1997
Ngo-1997,ilouis vuittonkunye noMoet Hennessey uthenge ikhonkco . UMandonnaud uthathe umhlala phantsi kanye ngexesha lokuzalwa kwakhe kweminyaka engama-50. Ukusukela ngelo xesha, uphawu lweSephora luye lwangena kumazwe angama-30 kwihlabathi liphela. Ngo-1998, iSephora yayisele iye e-Itali, ePortugal, eSpain nasePoland.
Ukwandisa eUnited States - 1999
ISephora ingxelo yokuba bavule ivenkile yabo yokuqala eMelika kwisixeko saseNew York ngo-1998. Namhlanje, zingaphezulu kwama-250 iivenkile ezizimeleyo eUnited States. Uninzi lweevenkile ezizimeleyo eMelika zifumaneka kwiindawo ezinkulu zokuthenga.
indlela yokucela umtshato
Ukuthenga kwi-Intanethi-1999
Ukongeza kwinani lenkampani levenkile, iSephora ngoku inikezela ngeemveliso zayo ezithengiswayo kwiwebhusayithi yayo. Ngokwenkampani, indawo yase-U.S. Eyasungulwa ngo-1999, kunye nohlobo lwaseCanada olulandelwe ngo-2003. Ngelixa abathengi abakwi-Intanethi bengenakuzuza kwinkqubo yesampulu yevenkile ezivenkileni, uncedo lokuthenga kwi-Intanethi lutsalo lwabaninzi. Ukongeza, ivenkile ekwi-Intanethi inokuba neempawu kunye neemveliso ezingenazo iivenkile zalapha ekhaya. Ngomgaqo-nkqubo wokubuya obanzi, ukuthenga ubukhulu becala akunangxaki.
Inkqubo yokunyaniseka kwabaThengi - 2003
SiyiSephora inika ingxelo yokuba ngo-2003, inkampani yaqala inkqubo yayo yoBumnandi ngaphakathi. Le nkqubo ivumela abathengi ukuba bafumane amanqaku njengoko bethenga. Njengoko amanqaku esakha, abathengi banelungelo lokufumana izipho ezincinci. Kukho amanqanaba amathathu oqhubela phambili njengoko ufumana amanqaku kuthengiso lwakho: I-Beauty Insider, i-VIB, kunye ne-VIB Rouge.
USephora eMontreal, Canada
Iivenkile zokuqala zaseCanada ngo-2004
Ukulandela impumelelo yobukho bayo kwi-Intanethi kunye nabathengi baseCanada, iSephora inika ingxelo yokuba yasungula ivenkile yayo yokuqala eCanada eToronto ngo-2004. Njengabalingane bayo baseMelika, uninzi lweevenkile zaseCanada zeSephora zikwiivenkile ezinkulu.
IiBhari zobuhle - 2005
SiyiSephora icacisa ukuba inkampani ithathe inyathelo 'lokuzama ngaphambi kokuba uthenge' inyathelo eliya phambili ngo-2005. Kulapho bazisa khona ii-beauty bar, ezaye zaduma kwiivenkile zaseSephora.
USephora Ngaphakathi JCPenney-2006
Njengenxalenye yomzamo oqhubekayo kaSephora wokufikelela kubuhle be-aficionados ezininzi kangangoko kunokwenzeka, inkampani yabambisana neevenkile zeJCPenney ngo-2006 ukuyila 'iSephora Ngaphakathi kweJCPenney,' ingqokelela yevenkile ngaphakathi. Nazi Ngaphezulu kwama-485 yezi nguqulelo zincinci zevenkile ezimeleyo zaseSephora. Amaxesha amaninzi azinazo iimveliso ezininzi, kodwa zisasebenza ngendlela efanayo nesampulu kunye nenkqubo ye-Sephora Beauty Insider.
bathetha phi isiFrentshi eCanada
Ukudibana nePantone-2013
I-Sephora + I-Pantone Universe ™
Ngo-2013, SiSephora sinika ingxelo yokuba inkampani idibene nePantone ukwenza isikhethi somthunzi. Ayisiyiyo kuphela iPentone ebhengeza 'umbala wonyaka' minyaka le, oku kongezwa kwi-repertoire yoncedo lwe-Sephora kukuvumela ukuba ukhethe amanqaku akho (umbala wamehlo, umbala wesikhumba, kunye nombala weenwele) kwimenyu ehlayo ukwenza iiphalethi ezibandakanya umthunzi wonyaka kwezona ndlela zintle zokuwugqoka. Khetha kumdibaniso wemibala emininzi kwaye ufumane inyathelo ngenyathelo lokuhamba ngendlela yokwenza kwakhona izinto ozithandayo kunye nokuba zeziphi iimveliso ozisebenzisayo.
Iimfihlo zempumelelo
Inkampani yaseSephora yaziwa ngeempawu ezimbalwa, kubandakanya oku kulandelayo:
- Enye yezinto ezizodwa kuphuhliso lwegama leSephora ngumbono wesampulu esevenkileni, eyaqala kanye ekuqaleni kwetyathanga kwaye iphambili kwimpumelelo yabo eqhubekayo.
- Umgaqo-nkqubo wokubuya: Inkampani yaziwa kakuhle ngomgaqo-nkqubo wayo wokubuyisa oguqukayo obandakanya ukubuyiselwa kwemali okupheleleyo, iikhredithi zevenkile, okanye utshintshiselwano.
- Iziganeko: Ezinye iivenkile zaseSephora zibonelela ngokubonisana kunye neminye iminyhadala yabathengi kunye nabathengi. Ezi ziganeko ziyahluka ngokweendawo.
- Uluhlu olubanzi lwemigca yemveliso: Unokufumana yonke into ukusuka kuhlobo lweSephora ukuya kwiimveliso eziphezulu zokuhombisa, ukhathalelo lolusu, ukhathalelo lweenwele, kunye nokunye.
ISephora, ngoku nangoku
USephora ukhule kancinci kule minyaka ingamashumi amathathu idlulileyo. Inkampani iqhubele phambili kumazwe aliqela, isenza igama kunye negama layo. Umzi mveliso wezithambiso uyaqhubeka nokukhula, kwaye kunokwenzeka kakhulu ukuba iSephora iya kwanda kwaye ikhule kanye kunye nayo.
