Ngoku ka iBeverage Digest, iCoca Cola yeyona soda ithengiswa kakhulu eMelika. Ngo-2013, Utywala Digest uxele ukuba i-Coca Cola ibala ngaphezulu kwe-17% yentengiso yesiselo esithambileyo (i-CSD) kweli lizwe, ephantse yaphindaphinda leyo yomntu okhuphisana naye kufutshane.
Izikhundla eziphezulu ze-US Soda
Ngoku ka CaffeineInformer.com , ukusukela ngo-2013, ezona ntengiso zisibhozo zithengiswa kakhulu e-US ziyefana iminyaka eliqela, kwaye zonke zenziwa ziinkampani ezintathu zeziselo ezinesabelo esikhulu kwimarike, njengoko kuchaziwe ngu IStatistia.com . Ipesenti nganye ye-CSD zixeliwe Utywala Digest .
Izibalo zika-2013 | |||
| Isodas ezi-8 eziphezulu | I-CSD% | Inkampani yoTywala | Isabelo seMarike yeNkampani% |
| 1. ICoca Cola (iCoke) | 17.4% | Inkampani yeCoca-Cola | 42.4% |
| 2. Ukutya iCoke | 9% | Inkampani yeCoca-Cola | 42.4% |
| 3. UPepsi-Cola | 8.9% | PepsiCo | 27.7% |
| 4. Umbethe weNtaba | 6.9% | PepsiCo | 27.7% |
| 5. UGqirha Pepper | 6.7% | UGqirha Pepper Snapple | 16.9% |
| 6. Isifafazi | 5.9% | Inkampani yeCoca-Cola | 42.4% |
| 7. Ukutya uPepsi | 4.5% | PepsiCo | 27.7% |
| 8. Ukutya Umbethe weNtaba | 2.1% | PepsiCo | 27.7% |
- Eyona ndawo ithengisa kakhulu iilekese kwihlabathi liphela
- Ukumiselwa kweXabiso leeBhotile ezindala
- Ixabiso leeVintage Coca Cola Machines
Amanqaku anomdla
- Ukushukunyiswa okukhulu kokugqibela kuluhlu lwee-sodas eziphambili e-US kwenzeka ngo-2010, xa iDiet Coke yafaka iPepsi-Cola eyadlulayo ukuba ibe lelona gama lesibini elithengisa kakhulu, ngokwe USA Namhlanje .
- Ngelixa iNkampani yeCoca-Cola ikwindawo ezimbini eziphezulu, inee sodas ezintathu kuphela kwezisibhozo, ngelixa iPepsiCo inezine.
- Nangona bengenazo iziselo ezibini eziphezulu zokuthengisa i-CSD, umvuzo kaPepsiCo uyigqithile kakhulu iNkampani yeCoca-Cola. Ngo-2013, uPepsiCo wabika i-66.4 yezigidigidi zeerandi kwingeniso, ngelixa i-Coca-Cola Inkampani yabika $ 46.9 yezigidigidi .
- Imivuzo kaGqirha Pepper Snapple isemva kweNkampani yeCoca-Cola kunye nePepsiCo, inika ingxelo ngengeniso ye- $ 6.0 yezigidigidi ka-2013.
- I-Caffeine Informer iphakamisa inyani yokuba ii-sodas zokutya ezintathu zikwizikhundla phakathi kweziselo ezishushu ezisibhozo eziphezulu zibonisa ukwanda kokuthandwa kweziselo ezineswekile.
- Ukuthengiswa kwesoda ngokubanzi kuyehla. Ngoku ka Ubudala beNtengiso , abathengi baya ngokuya betshintsha isoda baye iti, iziselo zamandla kunye namanzi asebhotileni, nokuba bajongene nenkcitho ebalulekileyo kwintengiso ziinkampani zesiselo esinxilisayo.
- Iindaba ze-ABC Iingxelo zokuba ukwehla kwentengiso yesoda kunganxulunyaniswa nomnqweno wabathengi wokuhlala kude neziselo ezineswekile ngenxa yezizathu zempilo kunye nezokutya, zidityaniswe neenkxalabo malunga nokhuseleko lweeswekile ezingezizo ezeswekile.
- Ngaphandle kokwehla ngokubanzi, i-AdvertisingAge ibonisa ukuba iziselo ezibandayo ziyaqhubeka nokubamba isabelo sentengiso esingama-43% kudidi lwesiselo esinye, oluphezulu kakhulu kunalo naluphi na olunye uhlobo lwesiselo esihlanganisiweyo.
Amashishini amakhulu
Ukulawula ishishini lesiselo esinxilisayo-nokuba kukukhanya kokuncipha kwesoda, lishishini elikhulu ngeedola ezinkulu eziqhotyoshelwe kulo. Njengokukhethwa kwezinto ezintsha kunye nokwaziswa kwintengiso, kungakho utshintsho kwiimpawu eziphezulu kudidi lwe-CSD.
